Laqshya Advertising Transforms Black into White through a massive Outdoor Reach

IDS launched a new Scheme broadly framed on the lines of one-time compliance window provided under the Black Money Act, 2015. The Scheme provides immunities under the Income-tax Act, 1961, the Wealth -tax Act, 1957 and the Benami Transaction (Prohibition) Act, 1988.

IDS, a onetime opportunity to all persons, who have not declared Income correctly in earlier years, to come forward and declare undisclosed Income. People who have black money can pay 40 % tax and can get Immunity through this scheme. This scheme is open till 30th September.

The Income Tax Department called for a creative pitch from the empanelled 17 Creative Agencies to reach out to the mass using Outdoor advertisement. The need was to create a compelling visibility through creative on outdoor medium.  These 17 creative agencies competed for this prestigious project by sending across their best creative for the Outdoor message. Laqshya Advertising won the project beating all others agencies with their creative artwork.

The creative was a brilliant display of the black and white component with the message that stood out on Outdoors. The team arrived at the optimal usage of text and pictures to make the outdoor message reach out and create the lasting impact on the mass. The creative has been aptly and strategically placed on various outdoor sizes. The essence of the project has been very well received on Outdoors and the creative has undoubtedly helped the message reach out well to the masses and is creating the impact.

A good visual and easy on eyes visual compliments the outdoor medium and makes the message reach well to their TG. The Creative visibility with its eye catching message has been successful in making its message loud and clear.

Talking about the campaign, Rajesh Mendiratta, AVP, Laqshya Advertising said, The responsibility to deliver institutions like Income Tax Department is challenging since there are a lot more norms and discipline when it comes to DAVP ads. We have been working with a lot of Govt bodies and we are extremely excited and privileged to have won the Creative pitch for their PRINT & Outdoor Advertising. It is a matter of pride to have IDS as our clientele and we look forward working and winning many such creative pitch in the future.