Launching Campa Cricket : drink of the Indian fans

Cricket unites us Indians like no other festival or religion. It is more than just a sport, it’s a cultural phenomenon, a feeling of unity in shared passions and celebration.

The immense popularity of the game, the charisma of our players, and the unbridled enthusiasm of our fans create an experience that resonates deeply across the nation.

Last month, Campa launched a bold campaign celebrating new horizons for a new India. 

Now, the House of Campa proudly presents ‘Campa Cricket’ - an innovative, first-of-its-kind beverage, offering a refreshing and unparalleled experience.

Campa Cricket is a lemon-flavored fizzy drink infused with electrolytes, perfectly balancing taste and functionality to rehydrate and revitalize you. 

This unique beverage aims to strengthen the bond with India's greatest passion – Cricket. 

Because Campa Cricket is the ‘Drink of Indian Fans’, serving as the ultimate refresher and hydrator as they cheer passionately for their teams. 

Not only does it ‘Refresh the Josh’ of tired fans but also motivates players to elevate their performance on the field. 

Commenting on the campaign Sambit Mohanty Creative Head - McCann South & Joint Creative Head McCann Gurgaon said “The launch of Campa Cricket was a real challenge as it is a beverage that’s truly incomparable. Infused with lemony electrolytes to rejuvenate tired cricket fans, it talks to whole new category.

That’s how our campaign idea ‘Refresh The Josh’ was born. It comes from a simple insight that the energy of the fans impacts the energy of the players…and how Campa Cricket comes to the rescue of both!”

Credits:
Agency: McCann Worldgroup
Creative team:
Prasoon Joshi
Ashish Chakraborty
Sambit Mohanty
Varun Popli
Jeet Kalra

Production House: Thinkpot
Director: Manoj Pillai