Lauritz Knudsen and Mumbai Indians forge strategic partnership

Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear), a leader in India's electrical and automation industry and a unit of Schneider Electric Group, has announced a strategic partnership with Mumbai Indians, one of the most successful and widely recognized cricket franchises in the world. Effective from the 2025 cricket season, Lauritz Knudsen will become the ‘Principal Partner’ of Mumbai Indians, marking a significant milestone for both brands.

As part of this landmark collaboration, Lauritz Knudsen’s brand logo will feature prominently on the front of Mumbai Indians’ official jersey and training apparel. This visibility will extend to the Wankhede Stadium, the team’s 50 million global fans, and other official team elements, establishing Lauritz Knudsen’s association with one of the most dynamic cricket teams globally.

Deepak Sharma, Zone President, Greater India, MD & CEO of Schneider Electric India, expressed his excitement about the partnership, saying: “Cricket unites India like no other platform, creating connections that transcend borders and cultures. At Lauritz Knudsen, our solutions have supported customer success for decades, and as we embark on a new growth trajectory aligned with ‘Viksit Bharat,’ we remain committed to being a partner of choice. Our collaboration with Mumbai Indians reflects our shared passion for excellence and performance. We wish the team an exceptional season ahead, confident that they will continue to set new benchmarks in the game.”

Naresh Kumar, COO of Lauritz Knudsen, added: “Our commitment to India is unwavering. This partnership with Mumbai Indians showcases the transformative power of collaboration and innovation. As we unveil our reimagined brand identity, we remain dedicated to empowering India’s growth with reliable solutions. Aligning with Mumbai Indians—an iconic team symbolizing excellence and spirit—allows us to engage meaningfully with millions across the nation.”

Rajat Abbi, VP – Global Marketing and Chief Marketing Officer, Schneider Electric, Greater India, said: “Mumbai Indians represent the passion, focus, and relentless pursuit of excellence that resonate deeply with Lauritz Knudsen. With this partnership, we aim to amplify the unifying energy of cricket and advance our mission to empower Bharat, shaping the New India.”

The alliance reflects a bold step forward, combining Lauritz Knudsen’s cutting-edge expertise in electrical and automation solutions with the energetic, world-renowned Mumbai Indians franchise. The strategic partnership aims to engage millions of fans, reinforce both brands' market leadership, and set new benchmarks in their respective industries.

A Mumbai Indians spokesperson shared their excitement: “We are delighted to welcome Lauritz Knudsen Electrical and Automation as our principal partner. Their commitment to innovation and performance mirrors the values that we hold dear. Together, we aim to enhance the cricketing legacy of Mumbai Indians while staying true to the fans at the heart of everything we do.”

This partnership, founded on shared values and synergies, promises to elevate both brands. It highlights Lauritz Knudsen’s dedication to partnering with iconic brands that align with its values of “Listen, Partner, Innovate,” further cementing their commitment to excellence.

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