Lavazza launches 2010 calendar

A lot of you have heard of a brand called Lavazza I am sure. Yes it is the same coffee brand that operates in India through its partner ' Barista. The Italian coffee conglomerate released the 18th edition of its iconic calendar.

Along with releasing the 2010 calendar, Lavazza also initiated a pan-European advertising campaign, the size of which could not be estimated however industry pundits are convinced that it is a multi-million campaign.

The ad campaign will break cover this New Year and, along with the 2010 calendar, will be aimed at high-end ABC1 audience.

The Lavazza calendar illustrates theme "The Italian Espresso Experience'through Italian music. It features six gorgeous models and is inspired from six different Italian songs.