Lay's adds Red Chilli flavour to Thin-Cut chips, boosting cultural appeal

Inspired by India's love for bold and authentic flavors, Lay's has reinvigorated its Wafer Chips portfolio with the launch of an all-new Red Chilli flavor. This disruptive product offers a competitively advanced taste, perfected through extensive consumer research and demand. Boasting a light and incredibly crisp texture, Lay’s now offers two distinctive flavors – Salt & Pepper and Red Chilli – providing a satisfying snacking experience for consumers nationwide.

While Salt & Pepper delivers a universally loved classic flavour, Red Chilli caters to those who crave a bold, spicy kick. With this launch, PepsiCo India reaffirms its commitment to celebrating the country’s rich culinary traditions, blending India’s cultural heritage with a delightful and modern snacking experience.

Expressing her delight on the launch, Soumya Rathor, Category Lead – Potato Chips, PepsiCo India, said, “As a nation of 'many Indias,' Lay's recognizes the importance of tailoring its products to cater to diverse preferences. Our new Red Chilli Wafer Chips launch, featuring a newly designed pack, exemplifies PepsiCo’s commitment to revamping innovations with disruptive steps. Each chip is crafted to be light, thin, and crispy, perfectly seasoned to reflect the unique tastes of our diverse audience. We’re excited to offer this delightful fusion of exceptional quality and cultural inspiration, and we look forward to continuing to bring joy to people across the country.”

Priced at INR 10 and INR 20, Lay’s Wafer Chips will be available at various retail outlets and e-commerce platforms, ensuring accessibility for consumers nationwide who seek light, crispy snacks bursting with flavour. The launch of the new flavor of Wafer Chips has been bolstered by an engaging TVC that features brand ambassador Mahendra Singh Dhoni.