Legrand India sparks festive excitement with 'Legrand Ke Superstars'

Legrand India, a global leader in electrical and digital building infrastructure solutions, has kicked off an exciting campaign to enhance engagement during the festive season across the country. The initiative, dubbed 'Legrand Ke Superstars,' targets retailers in 50 cities, beginning in Delhi, and runs from Navratri through Diwali.

This effort aims to promote the Lyncus range, the Dizly Distribution Board, and the Desktop Power Center, highlighting Legrand's commitment to innovative electrical solutions.
The campaign spotlights two new product launches, the Desktop Power Center and the Dizly Distribution Board, utilizing the festive period to strengthen market presence.
Enhancing traveller experiences during Rath Yatra in Puri
In July, Legrand installed ten Allzy-powered charging stations at the Puri railway station and nearby Mela booking areas to provide travelers with a reliable way to stay connected during the Rath Yatra. These stations, which feature the versatile Allzy switch, allow visitors to capture and share special moments during the festivities.
Interactive Ganesh Chaturthi celebration in Mumbai
Legrand created a memorable experience in Mumbai by setting up an interactive display at the famous Lalbaug Ganesh Pandal and the electrical market at Lohar Chawl. Attendees engaged with the Kamaal Ka Switch - Lyncus, showcased through a captivating light and shadow art installation, enriching the darshan experience for devotees.
Onam Festivities in Kerala
Celebrating Onam, Legrand engaged with over 300 people across more than 90 retail counters in Trivandrum, Kottayam, Calicut, Thrissur, and Kochi. The festivities featured the presence of Mahabali and Chenda Melam, honoring retailers and electricians with special gifts and local delicacies, while also highlighting the new product launches.

These festive activities not only enhanced Legrand's brand visibility but also reaffirmed its commitment to providing innovative solutions tailored to the Indian market.
Sameer Saxena, Director of Marketing, Group Legrand India, remarked: “Our festive initiatives reflect Legrand’s dedication to innovation and connection. By introducing our Desktop Power Center and Dizly Distribution Board and engaging meaningfully with our retail partners, we are excited to enhance customer experiences during these significant celebrations.”

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