Lemonn rides on cricket craze: Partners for India vs. Sri Lanka ODI Series

Lemonn, PeepalCo's investment app, has been announced as the Associate Gold Partner for the three-match ODI series between India and Sri Lanka. This partnership includes Lemonn being the official partner for the series broadcast on SonyLIV.
The collaboration is part of Lemonn's 'Zero rupaiye ka kharcha, Duniya bharmein charcha' campaign, which will run from July 27th to August 7th, 2024.
As part of this partnership, Lemonn will have a significant on-ground presence, including recognizing and rewarding the winning Captain during each match. Additionally, Lemonn ads will feature prominently on SonyLIV through both connected TV and mobile app platforms, enhancing the campaign's reach.
Devam Sardana, Business Head of Lemonn, commented on the partnership, stating: "Building on the initial success and the shared passion of Indians for Cricket and Bollywood, we are elevating our campaign. By utilizing both connected TV and mobile platforms, we aim to attract new users and strengthen our connection with existing investors."
Building on the success of its previous campaign during the ICC Men’s T20 World Cup 2024, which garnered a reach of 60 million and a 33-fold increase in app downloads, Lemonn is looking to capitalize on the cricket fever to further expand its user base.
Lemonn, launched by PeepalCo this year, is an investment app designed to simplify the discovery and decision-making process for both new and experienced investors. The platform offers easy access to investments in stocks and mutual funds and is currently offering zero trading brokerage until 15th August 2024.