Leo Burnett bags Limca's creative mandate!

The Coco- Cola's refreshing Lime n Lemon drink "Limca' found a creative partner after a long waiting. The creative duties for the brand have been bagged by Leo Burnett after 2001. The account was handled by Ogilvy & Mather prior to this.

Senior sources at Leo ' Burnett confirmed that, "The account was won following a multi-agency pitch. Agencies like McCann Erickson, Ogilvy and Lowe Lintas were there in the race."

Apart from Limca account, the agency also handles Sprite and Fanta brands from the Coca-Cola stable.