Leo Burnett India Mumbai wins big in 2023 ONE Asia Creative Awards

Leo Burnett India Mumbai had a strong year in the 2023 ONE Asia Creative Awards, winning Best of Discipline in Branded Entertainment and finishing as the second highest-ranked agency in APAC. The Best of Discipline, working with Prodigious Mumbai, was for “Airtel 175” on behalf of Airtel. The work also won two Golds in Branded Entertainment, a Silver in Creative Use of Data, and a Bronze in Moving Image Craft & Production.

ONE Asia 2023 winners from India are as follows:

Gold

Silver

Bronze

Green

Overall, The Monkeys Sydney took high honours in the 2023 ONE Asia Creative Awards, winning Best of Show for “The First Digital Nation” on behalf of The Government of Tuvalu. The work, created with Collider Sydney, Thrive PR + Communications, and MassiveMusic Sydney, was also awarded two Best of Discipline honours, in Creative Effectiveness and Public Relations.

The complete list of ONE Asia 2023 Best of Discipline winners is as follows:

Branded Entertainment: Leo Burnett India Mumbai with Prodigious Mumbai “Airtel 175” for Airtel

Creative Effectiveness: The Monkeys Sydney with Collider Sydney, Thrive PR + Communications Sydney, and MassiveMusic Sydney “The First Digital Nation” for The Government of Tuvalu

Creative Use of Data: CHEP Network Sydney with Sonar Music Sydney, The Editors Sydney, and The Sweetshop Sydney “Flipvertising” for Samsung

Design: VML Ogilvy Japan Tokyo “Milk Manga” for Seki Milk

Direct Marketing: Leo Burnett Group Manila Makati with Golden Arches Development Corporation (McDonald's Philippines) Makati “Unbranded Menu” for McDonald’s

Film & Video: SIX inc. Tokyo with good design company Tokyo, Hakuhodo Tokyo, and HakuhodoKettle Tokyo “A Train of Memories” for Sotetsu Holdings

Gaming: Leo Burnett Group Manila Makati with Golden Arches Development Corporation (McDonald's Philippines) Makati “Unbranded Menu” for McDonald’s

Interactive, Online & Mobile: CHEP Network Sydney with Sonar Music Sydney, TheEditors Sydney, and The Sweetshop Sydney “Flipvertising” for Samsung

Moving Image Craft & Production: SIX inc. Tokyo with good design company Tokyo, Hakuhodo Tokyo, and HakuhodoKettle Tokyo “A Train of Memories” for Sotetsu Holdings 

Public Relations: The Monkeys Sydney with Collider Sydney, Thrive PR + Communications Sydney and MassiveMusic Sydney “The First Digital Nation” for The Government of Tuvalu

Social Media: Leo Burnett Group Manila Makati with Golden Arches Development Corporation (McDonald's Philippines) Makati “Unbranded Menu” for McDonald’s

“ONE Asia is about more than just recognition. It’s about celebrating the unique tapestry of creativity that spans APAC,” said Kevin Swanepoel, CEO, The One Club. “It’s a testament to the incredible talent, innovation, and cultural depth that thrives in the region.”

ONE Asia Creative Awards 2023 Rankings

This marks the first year The One Club for Creativity has compiled the ONE Asia Creative Awards Rankings.  The top agencies for the region, with links to their winning work, are:

Other top winners in ONE Asia Rankings are as follows:

The single highest-ranked work was “Unbranded Menu” by Leo Burnett Group Manila Makati with Golden Arches Development Corporation (McDonald's Philippines) Makati for McDonald’s.

The top-ranked countries and regions were, in order:

ONE Asia is part of The One Club’s renowned Global Creative Rankings, to be announced in early January 2024. ONE Asia awards won by agencies and brands now gain them international recognition, and corresponding points contribute to regional and global network and holding company global rankings totals.

The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE), ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community.  Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.