Leonia's Rs 100 million promotional plan

Leonia Holistic Resorts has plans to spend approximately Rs 100 million for the promotion of its brands, especially the mother brand Leonia Resorts and its convention center.

The resort has already planned an extensive promotional campaign. Radio jingles on Red FM have already started and the company has plans to buy a few slots on Gemini and Maa television channels for the New Year's campaign.

An audio visual for promoting the resort and LIEC, prepared by Leonia's in-house agency Leo Deaz, will be run on cinema screens in Hyderabad and major towns.