LG Electronics continues it collaboration with KCC India

LG Electronics, one of the pioneering consumer durable brands in India, standing at the edge of its 27^th Anniversary in India, has made the announcement of the third edition of All India KPOP Contest 2024 in partnership with Korean Cultural Centre India (KCC). The online registration window for the All-India K-Pop Contest 2024 commences on May 17^th, continuing till June 21^st. 

Building on the spectacular success of the past two editions, which witnessed more than 11,000 keen participants, the 2024 contest holds the promise of an even larger and more thrilling stage for budding K-Pop stars across India. The competition comprises of four rounds: online, regional, semi-finale and grand finale:

• First round (Online): Participants from across the country will submit their vocal cover in Korean and dance choreography of K-POP songs and uploading the videos on the K-POP Contest website. Participants will also get a discount coupon of LG XBOOM.
• Second round (Regional): Selected participants will be qualified for the regional round which is to be conducted across 11 cities. Winners of the regional round, 1 vocal and 1 dance from each city will reach the semi-final round.
• Third round (Semi-final): Selected participants will qualify for the semi finale round in September
• Fourth round (Grand finale): Winners of the semi-final will move to the final round that consists of special performances by winners of K-POP event held previously and musical performance by popular K-Pop bands.

 Hong Ju Jeon, MD-LG ELECTRONICS India said “We are excited to bring back the All India K-POP Contest to India and offer a platform for young generation to display their talent. Through this multi city and multi-phase event, we wish to convey the message Life’s Good to younger individuals, being a source of inspiration  and encouragement for them for approaching life with an positive approach. As we celebrate the young talent, we spread the deep meaning of our brand promise ‘Life’s Good’, bringing people from diversified background together and further bolstering relations between Korea and India.”

 The collaboration between LG Electronics and Korean Cultural Centre goes beyond the contest – it personified a shared vision of spreading joy and optimism, captured by LG's brand direction and visual identity, shedding greater light on the value of ‘Life’s Good’. It celebrates the buoyancy and optimism of Gen Z. This K-Pop contest embodies that spirit, offering a platform for young Indians for expressing themselves through their love for K-Pop music and dance. Encompassing the spirit of empowerment and positivity, LG has ventured on a mission for connecting with Gen Z community through campaigns that inspire and elevate.