Lifestyle Stores celebrates their 100th store milestone in style

Lifestyle, one of India's leading fashion retailers, celebrated its 100-store launch milestone. With its disruptive and customer-first approach, the brand launched various initiatives to commemorate this achievement.

The grand celebration kicked off with an on-ground fashion-first event which was filled with energy and glamour at the popular Café Panama in Mumbai. A favourite among the GenZ and the millennial generation, the brand set the tone for the event by inviting the crème de la crème from the influencer community. The likes of Aashna Shroff, Riya Jain, Aashna Hedge, Sobo Guys (Amaan and Armaan), Vipul Juneja, Rij Eappen, graced the occasion in exquisite Lifestyle outfits and were the epitome of style and sophistication. Adding to the grandeur, Lifestyle hosted prominent press titles as well.

The event was very well received as the influencers were seen actively engaging with all the brand elements. The ambiance oozed an aura of glamour and elegance, perfectly complementing the brand's spirit with a lot of thoughtfully curated personalized touches. The event also showcased Lifestyle’s top 100 styles from its latest Spring-Summer’23 collection which received appreciation from the fashion enthusiasts in attendance. From the instant Polaroid selfie mirror, to the hi-tech 360 camera, the attendees were in awe of the experience, sharing their common love for fashion.

To further engage with its audience, Lifestyle created an AR-enabled interactive game filter. This unique filter encourages users to put together a puzzle with the most popular products at Lifestyle in the fastest time, providing an immersive and engaging experience. Followers were encouraged to use the "100 in Style" filter and post about it as a captivating story while tagging the brand. This ignited a remarkable surge in engagement and traction, catching the attention of a wider audience.

Lifestyle further executed a Twitter Banter #IFeel100 to amplify its achievement. The concept behind #IFeel100 was for participants to share what makes them feel their best at 100%. Lifestyle invited several brands to join the banter by tweeting their unique brand proposition integrated with the hashtag. Participating brands included Mamaearth, MyGlamm, Blackberrys Menswear, FreshMenu, Timex India, Jockey India, Kurlon Limited, Yatra.com, Jindal Stainless, among many others.

To get the ball rolling with amplification on social media, Lifestyle launched a campaign on Instagram, inviting customers to share their favourite Lifestyle moments using the hashtag #LifestyleFashionStories. Customers were encouraged to post pictures of themselves in Lifestyle outfits, or of their favourite lifestyle products that made it memorable for them. The campaign received a tremendous response from consumers.

The Treasure Hunt was another popular Instagram activity, where Lifestyle posted pictures with a hidden  symbol. Followers who were quick to spot the symbol were gratified with Lifestyle vouchers.

To celebrate the milestone of launching 100 stores, Lifestyle is currently offering up to 30% discount on the hottest styles of the season, from May 12th to May 21^st, 2023.

In true Lifestyle spirit, this extraordinary celebration was a testament to the brand's unwavering commitment to delivering unparalleled experiences for its customers.