LinkedIn doubles down on video with new features
LinkedIn is boosting its video platform with new features designed to enhance discoverability and provide creators with deeper insights into audience engagement. The move comes as video consumption on the professional networking site surges, with watch time up 36% year-over-year and video creation outpacing other content formats by a factor of two.
The new features aim to streamline the video experience for both viewers and creators. Viewers can now preview profiles directly within the full-screen video player, making it easier to connect with creators and other professionals. For creators, the introduction of Video Average Watch Time provides a key metric for understanding what content resonates most with their audience, allowing them to refine their video strategies. These updates underscore LinkedIn's commitment to video as a core element of its platform and its focus on helping members and brands achieve greater visibility and success.
Also Read: LinkedIn tests ‘News Banner’ in India for real-time updates
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