LinkedIn Shifts Global Media Business to Publicis Media

LinkedIn has concluded a review of its global media account and selected Publicis Media as its new partner, according to media reports. This decision reportedly follows a closed review process conducted by the professional networking platform to reassess its media strategy.  

Dentsu previously held the responsibility for LinkedIn's media strategy and execution in key markets, including the significant United States market. The scope of Publicis Media's new assignment will reportedly encompass LinkedIn's global media planning and buying activities.This signifies a major shift in how LinkedIn will approach its media investments and strategy on a worldwide scale.