Lintas Initiative Media bags media duties for Crazeal

A keenly fought out pitch between 5 agencies resulted in Lintas Initiative Media winning this Rs.25cr account.

Crazeal is the India Unit of GROUPON Inc., which is the Global Leader in group-buying, with a presence in over 45 countries and more than 120 million subscribers! Forbes Magazine has called them the Fastest Growing Company Ever!

Our aggressive, efficient, hard hitting, launch strategy, for the brand was appreciated by the client. The passion of the team was the icing on the cake. A win is always celebrated, and learnt from. Says Raghav Subramanian COO.

I'm always happy with a win, says Sudha Natrajan, CEO. It is so motivating for the team. We are keen to work on the challenge of making Crazeal, which would be a late entrant into the market, succeed. Our past track record has been great, in achieving this.

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment