Lintas Media Group unveils "The Collaborative"

To consolidate its focus on strategic thinking, the Lintas Media Group announced the launch of "The Collaborative". This is LMG's central team that focuses on development and application of knowledge and systems for next generation media planning.

"The Collaborative" is headed by Premjeet Sodhi, President and shall continue to drive competitive advantage by application of media sciences in all aspects of the business. "The media agencies are undergoing a re-engineering as the media consumer evolves due to fragmentation of current media in content and form and emergence of new media. The media practices can no longer be skewed towards traditional forms of communication and we are defining newer ways of approaching the subject of communication design" said Premjeet Sodhi.

The Collaborative team has a mix of expertise from various faculties and a lot of experience under their belt. Going forward, world-class technology solutions will be formulated in these domains to create efficiency and value for the media planning & buying teams.

Commenting on the launch, Ms. Lynn de Souza said, "Today, each of the teams has developed an enviable body of knowledge in their respective areas. The formation of a common team under the banner of "The Collaborative' will build synergies in their growth and enable efficient harvesting of the knowledge for application to the whole business."