Luminous signs Sachin Tendulkar as Brand Ambassador

Over the last 20 years, Luminous Power has emerged as a leader in its field not only in India, but in 35 countries (Asia, Africa, and Middle East). Luminous brand has a proven track record for excellent product reliability & for providing value to its customers through constant innovations & improvement in its offering.

Speaking about the association with Sachin Tendulkar, Mr. Rakesh Malhotra, Founder and CEO, Luminous Power said, "In addition to being an immensely popular sporting icon, Sachin represents the core values of Luminous brand. i.e. Reliability, Consistency , Longevity & Highest standards of Integrity." "As our brand face, he will reinforce the communication of Luminous core brand values to the country, India, Diasporas & cricketing fans around the world.

On endorsing the Luminous brand, Sachin Tendulkar said "I am delighted to be associated with the brand, Luminous which has innovations with proven reliability & performance. The relationship is the result of shared values and the comfort. As a family man, I can relate at a very personal level to the comfort that a power back up solution can bring to a home."

"Sachin is a perfect gentleman & a great performer. He embodies what Luminous stands for" added Malhotra.

Sachin Tendulkar will feature across all the communications of Luminous inverters, batteries, UPS, renewable energy systems & other power products. Luminous will be carrying out an aggressive campaign & will be spending around Rs.60 Cr. on marketing activities in the next financial year.