LUX onboards Suhana Khan as brand ambassador; celebrates 100 Years

India's no#1 beauty soap brand, LUX, proudly celebrates 100 years  of excellence in the industry. Lux which has been established in 1924, is now present in more than 100 countries globally with a legacy that spans back to the golden era of Hollywood starring iconic stars like Marilyn Monroe, Elizabeth Taylor, Audrey Hepburn. LUX has embellished the lives of millions from the classic grace, elegance of Hollywood to the modern-day charm of Bollywood and beyond. With a star-studded lineup of ambassadors including celebrities  such as Shah Rukh Khan and power couple Virat Kohli and Anushka Sharma to its eminent list of ambassadors; besides dignitaries such as Katrina Kaif, Aishwarya Rai, Kareena Kapoor, Shu Qi, Dilraba Dilmurat and Isyana Sarasvati, LUX continues to be an emblem of femininity and beauty on a global scale.

 LUX has announced Suhana Khan as the brand's newest ambassador for its iconic body wash range, as a mark of its 100th anniversary. As an epitome of  authenticity and confidence, Suhana represents the spirit of the new generation – bold, unapologetic, and empowered. 

Commenting on her association with LUX, Suhana Khan says,  “I am truly honoured to be a part of LUX's centenary celebration and to represent a brand that has epitomized beauty and elegance for generations. LUX has not only adorned the self-care rituals of women worldwide but has also been a beacon of empowerment and self-assurance. As they mark this remarkable milestone, I am excited to embark on this journey with LUX, a brand that shares my values of confidence and authenticity. Together, I look forward to inspiring others to embrace their uniqueness. Here's to a century of excellence and to many more years of making women own their beauty."

 “For a century, LUX has redefined indulgence with its exquisite fragrances, challenging conventional beauty standards and empowering women worldwide. Crafted in collaboration with the world's leading perfumers, LUX remains dedicated to inspiring moments of self-care and luxury. With Suhana Khan joining our journey we aim to inspire the next generation of women to embrace self-care rituals and express their beauty unapologetically.", said Severine Vauleon, Global Brand Vice President LUX.

 Since 1924, LUX has been serving women who take pride and pleasure in their beauty. LUX offers them not just quality beauty soaps at an affordable price but also an unapologetic expression of beauty & femininity, built around pleasure and modern glamour.