M&E and corporate India must take proactive steps to combat cybercrime: Sonu Sood

In an interesting collaboration, leading electronic surveillance brand Sparsh CCTV teamed up with the movie ‘Fateh’, starring Sonu Sood, to spotlight the critical issue of cybercrime. Released recently on January 10, 2025, the film’s focus on combating digital threats aligns seamlessly with Sparsh CCTV’s mission to provide innovative and cyber-secure surveillance solutions.

Sparsh CCTV is India’s first company to receive STQC certification (IoTScs) for its CCTV cameras, showcasing its commitment to safeguarding sensitive data. Sonu Sood, the brand’s ambassador and a powerful advocate for social causes, amplifies Sparsh’s core values of trust, reliability, and innovation. Together, this collaboration aims to raise awareness about cybersecurity while empowering individuals, businesses, and communities to proactively combat cyber threats.

In this exclusive interview with Adgully, Sonu Sood and Sanjeev Sehgal, Founder & CEO, Sparsh CCTV, speak about their partnership, the role of secure surveillance in a digital age, and how ‘Fateh’ serves as a platform to inspire action against cybercrime.

Sonu Sood, Actor & Brand Ambassador

What inspired you to partner with Sparsh CCTV and ‘Fateh’ to combat cybercrime, and how do you see this collaboration creating a meaningful impact?

The growing threat of cybercrime is something we all need to address, and Sparsh CCTV’s technology-driven approach, including their pioneering STQC-approved cyber-secured cameras, truly resonated with me. Their commitment to trust, innovation, and security aligns perfectly with the themes of ‘Fateh’, which focuses on combating cybercrime.

Through this partnership, I hope to raise awareness and empower businesses and individuals to take proactive steps toward cybersecurity. Together, we aim to make a meaningful impact and contribute to a safer, more secure future.

As someone with a significant influence, how do you plan to use your platform to raise awareness about cybersecurity and encourage people to take proactive measures?

As someone with a significant influence, I believe it’s my responsibility to raise awareness about critical issues like cybersecurity. Through my partnership with Sparsh CCTV and the movie ‘Fateh’,  I plan to highlight the importance of being vigilant about digital crimes and encourage people to take proactive steps in protecting their data.

By showcasing the risks of cyber threats and promoting solutions like Sparsh’s innovative, cyber-secure cameras, I hope to inspire individuals and businesses to safeguard their digital spaces. Together, we can create a more secure digital environment and empower people to be more vigilant in the fight against cybercrime.

With India becoming the second most targeted nation for cyber attacks, how do you think films like ‘Fateh’ and collaborations with brands like Sparsh can drive awareness and education among the masses?

As India becomes the second most targeted nation for cyber attacks, raising awareness about cybersecurity has never been more critical. Films like ‘Fateh’, which directly address the threat of cybercrime, and collaborations with brands like Sparsh, which provide cutting-edge, STQC-approved cyber-secure CCTV cameras, play a vital role in educating the masses.

By leveraging the power of storytelling in cinema and showcasing real-world solutions, we can engage a wide audience, highlight the importance of cybersecurity, and encourage proactive measures to protect digital spaces. Together, we can drive awareness and empower people to stay vigilant against cyber threats.

Beyond this partnership, what steps would you like to see from the entertainment industry and corporate India to combat cybercrime effectively and ensure digital safety for all?

Beyond this partnership, I believe both the entertainment industry and corporate India must take proactive steps to combat cybercrime effectively. The entertainment industry can continue to create awareness through impactful storytelling in films, TV shows, and digital platforms, highlighting the dangers of cybercrime. On the other hand, corporate India can take the lead by implementing robust cybersecurity measures and educating their employees and clients about safe digital practices.

Together, these efforts can create a unified movement toward digital safety, ensuring that people are not only aware, but also equipped to protect themselves from cyber threats.

Sanjeev Sehgal, Founder & CEO, Sparsh CCTV

How did the collaboration with ‘Fateh’ come about, and what role do you see it playing in addressing the growing threats of cybercrime in India?

The collaboration with ‘Fateh’ reflects Sparsh CCTV’s commitment to combating cybercrime through innovation. As the first Indian company to receive STQC certification (IoTScs) for CCTV cameras, we take pride in setting industry benchmarks for secure surveillance.

‘Fateh’s focus on digital threats aligns perfectly with our mission to safeguard sensitive data security and privacy. By showcasing our STQC-certified cameras in key scenes, we aim to highlight the critical role of secure surveillance in creating a safer, cyber-resilient India.

What makes Sonu Sood an ideal partner for Sparsh CCTV in its mission to combat cybercrime, and how does his involvement amplify the brand’s message of trust, reliability, and societal well-being?

Sonu Sood is the ideal partner for Sparsh CCTV due to his strong values of trust, reliability, and social impact. As a champion for societal well-being, his involvement amplifies our message of safeguarding communities through secure surveillance. His role in ‘Fateh’, a film focused on cybercrime, aligns perfectly with our mission to combat digital threats, making his partnership a powerful extension of Sparsh’s commitment to protecting what matters most.

Sparsh CCTV has been a trusted brand since 2002. How have you used the power of nostalgia and innovation to connect with customers while redefining marketing success?

Since 2002, Sparsh CCTV has built trust by staying true to its roots of quality and reliability while constantly evolving with cutting-edge innovations. Our legacy represents a commitment to securing communities, and we leverage this nostalgia to remind customers of our consistent dedication to safety.

At the same time, we embrace innovation by developing cyber-secure, STQC-certified solutions that address modern threats like cybercrime. By blending our trusted heritage with advanced technology, we’ve redefined marketing success—creating meaningful connections with customers through a message of both reliability and progress.

With cyberattacks on the rise, how is Sparsh contributing to raising awareness about cybersecurity beyond traditional advertising, and what unique role does ‘Fateh’ play in this mission?

As cyberattacks continue to rise, Sparsh CCTV is committed to raising awareness about cybersecurity in innovative ways. Beyond traditional advertising, we are using collaborations like ‘Fateh’ to drive meaningful conversations about the importance of secure surveillance systems. By integrating our STQC-certified, cyber-secure cameras into the film, we highlight practical solutions to combat digital threats, making cybersecurity more accessible and relevant to businesses and individuals. ‘Fateh’ plays a unique role in amplifying our message, creating a powerful platform to showcase how technology can protect against cybercrime.

Sparsh has championed the Atmanirbhar Bharat initiative. How has local manufacturing of both hardware and software strengthened India’s self-reliance in electronic security?

At Sparsh CCTV, our commitment to the Atmanirbhar Bharat initiative drives our mission to strengthen India's self-reliance in electronic security. By designing and manufacturing hardware and software entirely in-house, we reduce import dependency while addressing India’s unique security needs.

Our expertise spans electronics hardware design, embedded software, mobile apps, system software, cloud platforms, and AI solutions, enabling us to deliver superior quality and tailored innovations. This approach not only enhances India’s electronic security infrastructure but also supports economic growth by creating jobs and fostering technological leadership.

Guided by our motto, ‘Suraksha Sarhad Se Ghar Tak’, we strive to position India as a global leader in secure surveillance systems.