magicpin introduces magicNOW 15 Minute food delivery

India’s 3rd largest food delivery app, magicpin, announced its quick delivery product magicNOW, a new 15-minute food delivery service piloting across major Indian cities and metros.

magicNOW is to provide fast food delivery within a 1.5 km to 2 km radius to maintain freshness and cuisine integrity, and will be initially launched in Bangalore, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune.

During the pilot phase conducted between November 14 and December 15, magicNOW successfully completed an impressive 75,000 deliveries from a network of 2,000+ food brands, including Chaayos, Faasos, Wendy’s, Burger King, McDonald’s, Taco Bell and 1000+ local restaurants.

The service is built to cater to the demand for ultra-fast delivery of popular, quick-to-prepare dishes without compromising on quality or freshness. magicNOW will only deliver fresh food prepared by the restaurants and will not operate via any dark stores.

Anshoo Sharma, Co-founder & CEO of magicpin, “Our mission with magicNOW is to only deliver fresh food prepared by the restaurants and not operate via any dark stores, hence to maintain freshness and cuisine integrity, service is dedicated only to food delivery and will operate only within a 1.5km-2km radius of the consumer for 15 minutes quick delivery. During the pilot phase, magicNOW successfully completed an impressive 75,000 deliveries from a network of 2,000+ food brands and 1000+ non branded local restaurants, including Chaayos, Faasos, Wendy’s, Burger King, McDonald’s, and Taco Bell. We’ve achieved this by working closely with restaurant partners, food brands and leveraging our logistics capabilities to create an unmatched delivery experience.”

Key Highlights of magicNOW:

● No dark store delivery mechanism: Only to deliver fresh food prepared by the restaurants to maintain freshness and cuisine integrity

● Delivery Radius: Operates within a 1.5 to 2 km radius to ensure speed and reliability along with cuisine freshness and integrity

● Restaurant Partners: Features a mix of trusted national chains and local favorites across India

● Cities: Piloted in Delhi-NCR and Bangalore, with launch planned for Chennai, Hyderabad, Mumbai and Pune

magicpin’s partnership with restaurants specializing in quick turnarounds and dishes requiring minimal preparation time has been instrumental in the success of the pilot program. Additionally, delivery partners are not differentiated between magicNOW and regular deliveries, maintaining a fair and stress-free system.

Delivery on magicNOW will be powered by Velocity by magicpin which is an aggregator of third-party logistics (3PL) providers, ensuring reliable, high-speed service that benefits both customers and local businesses. Under Velocity, magicpin acts as an aggregator of its 3PL partners such as Shadowfax, Dunzo, Rapido, Porter, OLA, Zypp etc for the supply backend, consolidating all 3PL services under one umbrella for brands and its sellers. magicpin is currently offering Velocity to multiple brands including KFC, Burger King, IGP gifting etc.

The ‘magicNOW’ tile will be prominently featured on the food page on the magicpin app.