Maha Kumbh’s street food got more ‘Jeebh Laplapayee’ with Centerfruit!

Maha Kumbh Mela is a sensory experience like no other, where sights, sounds, and flavours come together to create unforgettable moments. A lesser-known aspect of the mela is the vibrant food experiences at the Maha Kumbh. From sizzling chaats to piping-hot jalebis, street food at Kumbh is more than just a bite—it is a shared experience, a break from their journey, a moment of indulgence among all the other aspects of the festival.

This year, Centerfruit has added an extra burst of fun to the food scene, guiding visitors to the most exciting street food stalls and making every food stop a ‘Jeebh Laplapayee’ moment, by having striking banners placed across 200+ food stalls helping visitors spot the best street food vendors across the mela. To make the discovery even easier, visitors were able to follow Centerfruit’s ‘Kaisi Jeebh Laplapaye’ billboards through the city and local cabs straight to buzzing food hotspots at the Mela. Whether a street-side snack or a famous local delicacy, Centerfruit helped foodies find their way to the best bites across the Mahakumbh Mela!

Commenting on this exciting initiative, Gunjan Khetan, Marketing Director, Perfetti Van Melle India, shared, “Food is at the heart of the Kumbh experience, bringing people together to share and create lasting memories. With ‘Kaisi Jeebh Laplapayee,’ we are enhancing this experience by adding a fun and flavourful twist —guiding visitors to the best food spots while ensuring that every bite is followed by a burst of fruity delight of Centerfruit.”

As millions gather at the Maha Kumbh Mela from January 13 to February 26, 2025, Centerfruit is turning everyday food stopsinto moments of joy, adding a delicious twist to an already vibrant festival. So, next time hunger strikes at Kumbh, just follow the signs—there is a ‘Jeebh Laplapayee’ moment waiting at the next food stall!

Through this integration, Centerfruit builds on their new campaign, ‘Kaisi Jeebh Laplapayee’, by enhancing flavourful moments and helps Kumbh visitors discover and enjoy the most exciting street food stalls at the Mela. It is about making every food stop a little more fun, a little more memorable, and a whole lot tastier.

Also Read: Centerfruit adds a flavorful twist to Delhi metro with ‘Metro Mein Laplap’