Mahesh Babu and Saif Ali Khan to star in Santoor's new TVC

As the Indian woman changed so did her hopes, aspirations and even profession. A fact that Santoor, a brand of beauty soap, has addressed in this relaunch which commemorates its 25th anniversary. Keeping pace with the changing woman the new Santoor has a new identity with a contemporary logo and packaging.

For this relaunch Santoor has roped in not one but two superstars ' Mahesh Babu and Saif Ali Khan ' to star in its latest commercial. While Mahesh Babu features in the commercial for Andhra Pradesh and Karnataka, Saif Ali Khan stars in the same commercial for the other states.

In this new commercial the protagonist is a vivacious fashion photographer who floors the celebrity in the respective films with her confidence and youthful beauty, only to leave them speechless when they realise she's a mother. The Mahesh Babu commercial has been shot by popular Tollywood director Trivikram Srinivas and cinematographer Ravi K. Chandran. The Saif Ali Khan film on the other hand has been helmed by Vikas Sivaraman.

According to Dharmesh Shah, Creative Director, Draft FCB Ulka, Bangalore, "The challenge was to tread that thin line of appealing to new consumers while not alienating brand loyalists, which I think this film does very effectively". This film is yet another milestone in the successful relationship between Santoor and Draft FCB Ulka, its agency of 20 years.

Credits:

Agency: Draft FCB Ulka

Client Servicing: Deepak Kohli, Syed Imran, Celia Vincent

Production House: MAD Films

Director: Vikas Sivaraman / Trivikram Sriniva