#MakeItBLUE RedBeryl campaign aims to drench NYC in cricket fever

Cricket fever is gripping New York City as passionate fans from India and Pakistan prepare for a historic clash at the T20 World Cup. To celebrate this electrifying encounter, RedBeryl, a premier luxury lifestyle management company, has launched the #MakeItBLUE campaign.

A City Steeped in Red, Ready to be Painted Blue.

New York has long been associated with the iconic red of the "I ❤️ NY" campaign. But with the T20 World Cup descending upon the city, RedBeryl aims to transform the Big Apple into a sea of blue – the color synonymous with the Indian cricket jersey and a source of immense national pride.

The #MakeItBLUE campaign goes beyond just the stands at Nassau County Stadium. Fans worldwide are encouraged to join the movement by texting a simple message – "I NY" (with a blue heart emoji) and the hashtag #MakeItBlue. This creates a global wave of support for the Indian team.

Link to the digital campaign - https://www.instagram.com/RedBeryllife/  

Commenting on the launch of the campaign, Manoj Adlakha, Founder and CEO, RedBeryl: “For all of us in India, cricket transcends being merely a sport; it is an emotion that brings us together. At RedBeryl, we are committed to creating extraordinary experiences that align with our members' passions and interests. This historic India vs. Pakistan match in the USA presents the perfect opportunity for us to provide a unique, premium experience that our members will treasure forever”.

RedBeryl is offering a truly exclusive package for its members, ensuring they experience the match in ultimate comfort and style. This includes:
• Premium seating: Witness the action from the best seats in the house, right behind the bowler's arm.
• Unparalleled hospitality: Enjoy complimentary food and beverages throughout the match.
• Exclusive networking: Mingle with fellow cricket enthusiasts in VIP areas.
• Seamless transportation: Relax with private car service to and from the airport or venue.
• Legendary encounters: The night before the match, meet and interact with cricket icons like Sourav Ganguly, Harbhajan Singh, and Wasim Akram.
• Behind-the-scenes access: Embark on a guided stadium tour, including glimpses of practice sessions.
• Unforgettable keepsakes: Take home a personalized Indian cricket jersey featuring the RedBeryl logo.

The #MakeItBLUE campaign is conceptualized and designed by DesignAnswers, a renowned design studio based in Gurgaon. With the #MakeItBLUE campaign, RedBeryl is all set to create a truly unforgettable experience for cricket fans worldwide.