Makeup Mogul Saahil Nayar unveils latest venture: Mila Beauté

Beauty industry leader Saahil Nayar has announced the launch of his latest venture, Mila Beauté, a new makeup brand designed specifically for the Indian market.

Formerly known as Milap Cosmetics, Mila Beauté will offer high-quality, innovative, and toxin-free makeup products at affordable prices. The brand aims to cater to the diverse needs of Indian consumers and empower them to express their unique style.

Nayar joins forces with Sachin Chadha and Keshav Chadha, co-founders of Milap Cosmetics, to lead Mila Beauté. The brand promises an elevated makeup experience with a focus on modern essentials, upgraded formulas, and rigorous testing.

Mila Beauté is committed to making premium beauty products accessible to all, combining a global perspective with a strong Made-in-India ethos. Currently, with a presence in 10,000 retail counters, Saahil Nayar plans to double this number to 20,000 nationwide.

"Mila Beauté stands for elevated beauty at everyday prices," said Saahil Nayar. "By expanding our manufacturing capabilities and increasing our retail footprint, we are dedicated to making premium beauty products accessible to all. Partnering with industry veterans Sachin and Keshav Chadha enables us to drive forward with confidence and expertise. Together, we want to create makeup that begins with you and celebrates you. ‘Beauty Begins With You’ is not just our tagline; it is a promise to our consumers.”

Sachin Chadha and Keshav Chadha, Co-founders and Directors of Mila Beauté, added, “We are thrilled to start our journey with Saahil Nayar as we transition from Milap Cosmetics to Mila Beauté. Our shared vision of redefining beauty standards in India with premium  products will now reach even greater heights. Together, we are committed to making Mila Beauté a beloved brand that resonates with all Indian consumers.”

Founded by industry veterans with over 20 years of experience in making beauty accessible, Mila Beauté’s portfolio spans face, lip, eye, and nail categories. Standout products include primers, bullet lipsticks, liquid lipsticks, concealers, eyeliners, nail paints, and lip balms, with prices starting from Rs 100. All products will be available on leading e-commerce platforms.