Mallika Dhawan joins PhonePe as Manager - Brand Marketing

Mallika Dhawan has taken on the role of Manager - Brand Marketing at PhonePe, one of India's leading digital payments platforms. Dhawan shared the exciting news on LinkedIn, expressing her enthusiasm for joining the PhonePe team.

"Absolutely thrilled to share that I’m joining the PhonePe family as Manager - Brand Marketing! As the category leader, PhonePe is at an incredible and exciting growth stage in India, providing an opportunity for me to help further build brand awareness and drive user adoption and preference. I’m looking forward to playing a part in this journey, impacting millions, collaborating with some of the best minds in the country, and executing marketing plans with purpose. Beyond excited to be a part of this fantastic team ?," Dhawan announced.

Dhawan brings a rich background of experience from her previous positions at Twitter, Leo Burnett India, and NDTV Good Times. With five years of experience in B2B and B2C marketing, brand strategy, content management, sales enablement, digital marketing, and integrated marketing communications, she is well-equipped to drive PhonePe's brand marketing initiatives.

In her new role, Dhawan will focus on enhancing brand awareness and driving user adoption and preference, aiming to contribute significantly to PhonePe's continued growth. Her expertise and fresh perspective are expected to bolster PhonePe's market leadership in the digital payments sector.