Marico & Kaya team up to give skincare a science boost

Marico, a leading Indian FMCG company, and Kaya, a renowned dermatology provider, announced a collaboration to boost Kaya's science-based personal care products. Marico will exclusively handle sales and marketing of Kaya's 75+ product line outside of Kaya clinics.
This partnership leverages both companies' strengths to unlock Kaya's brand potential. Marico's established distribution and marketing expertise will increase Kaya's product accessibility across markets and channels.

Kaya offers dermatologist-recommended products for daily care, acne, brightening, sun protection, anti-aging, and hair care. Currently available online and at Kaya's 70+ clinics, these products will now reach a wider audience.

Both Marico and Kaya emphasize their commitment to providing high-quality, innovative products with this collaboration. Saugata Gupta, MD & CEO of Marico Limited, commented: “Science and efficacy-based skin care has revolutionised premium personal care both in India and globally, and has also been the missing piece within Marico’s Premium Personal Care play. We believe that with the potent combination of a brand of Kaya’s stature and Marico’s organized channel reach and digital marketing capabilities, the opportunity to scale up the products business can be another growth driver for us over the next few years.”

Rajiv Suri, Global CEO of Kaya Limited, said: “We are very excited to collaborate with Marico, which will help us enhance our visibility and reach through their already established distribution and marketing networks. Kaya’s 75+ efficacious products will reach wider geographies and acquire more shelf space, ultimately boosting brand visibility and recall, and establishing long-term engagement with consumers.”

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