Mars appoints Mohit Kumar as Head of Media, Digital & Data Driven Marketing

Mohit Kumar, Head of Media and Digital Strategy at Yum! Brands, has joined Mars as Head of Media, Digital and Data Driven Marketing. He announced his movement in a LinkedIn post, stating, “I’m happy to share that I’m starting a new position as Head of Media, Digital and Data Driven Marketing at Mars!”

Kumar had joined Yum! Brands in 2022. He was promoted as Head of Media and Digital Strategy in February this year.

Prior to his tenure at Yum! Brands, Kumar had navigated through diverse marketing landscapes, honing his expertise at prominent organizations, including McCann Foods, GSK, IPG Media Brands, Reckitt, Omnicom Media Group, GroupM, IMRB International, and HDFC.

Kumar’s proficiency extends across a spectrum of strategic domains, including ROI-led campaigns, brand engagement initiatives, SEM/SEO optimization, content marketing strategies, and lead generation tactics. His adeptness in crafting and executing impactful campaigns has consistently driven growth and engagement for clients.

With his continued leadership at Yum! Brands, Mohit Kumar is poised to steer the company's media and digital endeavors towards greater innovation and success, leveraging his wealth of experience and strategic acumen to propel the brand forward in an ever-evolving digital landscape.

An alumnus of Shri Ram College of Commerce, Kumar holds a master’s degree in business administration, underpinning his comprehensive understanding of strategic management and marketing dynamics.

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