Maruti Suzuki India releases music video featuring contestants of Indian Idol

Sony Entertainment Television’s acclaimed singing reality show Indian Idol Season 13 has successfully paved the way for a new generation of singers and entertained viewers with some exceptional performances. Under the mentorship of Judges Himesh Reshammiya and Vishal Dadlani, the contestants have honed their skills and are now vying to win the coveted title and trophy as the show inches towards its Dream Finale. Reflecting the spirit of these contestants, Maruti Suzuki India Ltd., who is the Co-presenting Sponsor on the show unveiled a catchy music video – Aasman Se Aage, featuring the Top 7 contestants - Rishi Singh, Bidipta Chakraborty, Shivam Singh, Senjuti Das, Chirag Kotwal, Sonakshi Kar and Debosmita Roy along with the ‘Hot and Techy Brezza’. Commemorating their arduous journey, the brand will also present the car featured in the music video to the winner of this season as the ‘Dream Prize’.

This integration incorporates the vision of Indian Idol on Sony Entertainment Television, which gives an identity and platform to young, aspiring singers with a zeal to succeed in life while Maruti Suzuki Brezza stands apart with its HOT and TECHY brand proposition that connects with progressive and aspirational youth, who dream to live big. The music video coupled with the melodious voices of the Top 7 contestants accentuates the SUV's fashionable new features. The lyrics ‘Aasman Se Aage’ in the song's title is a testament to the youthful generation's drive to succeed in life and reach new heights in the pursuit of their ambitions. ‘Aasman Se Aage’ is produced by Fremantle India Television Productions Pvt Ltd.

Stay tuned to Indian Idol - Season 13, every Saturday and Sunday at 8:00 PM only on Sony Entertainment Television

Sandeep Mehrotra, Head—Ad Sales, Network Channels, at Sony Pictures Networks India (SPNI)

Indian Idol is a platform for young singing talent who want to make it big in the entertainment industry. The attitude of these contestants finds a seamless connect with Maruti Suzuki India and their brand proposition of bonding with the aspirational youth for the “Hot and Techy Brezza”. The collaboration of the Indian Idol 13 contestants with Maruti Suzuki Brezza marks their debut for a single that beautifully represents the future orientated goals of our brands with "Aasman Se Aage". The SUV will also be awarded to the season's winner as the "Dream Prize," successfully highlighting our collaboration.

Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki India Limited

“It is our pleasure to be the co-presenting sponsors for the renowned “Indian Idol” show that has produced some of the finest singers in India. We have been associated with the show for two seasons, and this time our “Hot and Techy Brezza”, is being featured in the show. The music video Aasman Se Aage, which showcases the top 7 contestants of Indian Idol season 13 featuring Brezza, will capture the hearts of the nation. We wish all the contestants the very best, and we hope that the winner will savour their well-deserved victory in the “Hot and Techy Brezza.”