Maruti Suzuki, SBS Biotech top two advertisers in print in Jan-Sep’24

Ad space in print publications grew by 3% per publication in Jan-Sep’24 compared to the same period in 2023, indicating a positive trend in print advertising, as per TAM AdEx’s report on Print Advertising during January-September 2024.

The Education sector emerged as the leader in print ad space, accounting for a 17% share in Jan-Sep '24, highlighting its dominance over the same period in 2023. The top six sectors maintained their rankings from Jan-Sep’23 to Jan-Sep’24, while Telecom Products showed significant growth, leaping seven spots to secure 10th place.

During Jan-Sep’24, the Cars category solidified its dominance, retaining the top position with a 7% share of the total ad space. Meanwhile, Two Wheelers demonstrated remarkable growth, climbing from the 7th position in the same period of 2023 to secure 3rd place with a 5% share of ad space in 2024. Furthermore, the Top 10 categories combined accounted for 44% of the total ad space during Jan-Sep’24.

Maruti Suzuki India and SBS Biotech emerged as the top two advertisers in print, maintaining their leadership positions across both Jan-Sep’24 and Jan-Sep’23. In Jan-Sep’24, the Top 10 advertisers collectively accounted for 14% of the total ad space. Notably, four advertisers from the auto sector – Maruti Suzuki India, Hero Motocorp, Honda Motorcycle & Scooter India, Renault India – featured prominently among the Top 10 in both Jan-Sep’23 and Jan-Sep’24, underscoring the sector’s continued dominance. The print medium attracted a vast pool of advertisers, with over 115K+ advertisers active in both Jan-Sep’23 and Jan-Sep’24.

Honda Shine 100 claimed the top spot in print advertising in Jan-Sep’24, improving its position from the same period in 2023. Over 1.43 lakh brands were actively present during Jan-Sep'24, reflecting a consistent brand presence. The Top 10 brands accounted for just 5% of the total ad space share in Jan-Sep’24, highlighting a highly fragmented advertising market.

Over 275+ Categories registered positive growth during this period. Two Wheelers among categories witnessed highest increase in Ad secondages with 49% growth, followed by Cars with 20% growth during Jan-Sep’24 compared to Jan-Sep’23. In terms of growth %, Corporate-Financial Institute category witnessed highest growth % among the Top 10, that is, 2.63x in Jan-Sep’24.

Sales Promotion advertising covered 29% share of the ad space in Print during Jan-Sep’24. Among Sales Promotions, Discount Promotion secured 1st position with 43% share of the ad space, followed by Multiple Promotion with 42% share. The Top 2 promotions – Discount Promotion and Multiple Promotion – covered 86% share of the ad space during Jan-Sep’24.

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