MasterChef Pankaj Bhadouria joins Greenday’s 'Better Nutrition'

Greenday has announced that MasterChef Pankaj Bhadouria has joined its ‘Better Nutrition’ brand as both an investor and culinary advisor. This exciting news follows the recent endorsement and investment from PV Sindhu, further strengthening the company's commitment to revolutionizing nutrition.

As India's first MasterChef and a celebrated culinary expert, Pankaj Bhadouria brings a wealth of experience and a passion for healthy cooking to Greenday. In her new role, she will lead new product development, focusing on creating innovative biofortified food products that cater to health-conscious consumers.

Bhadouria’s involvement with Greenday was inspired by her firsthand experience with the company’s products. Her alignment with Greenday’s mission to blend nourishment with flavor led her to visit the fields and farmers directly, deepening her connection to the ‘Better Nutrition’ brand.

"I am thrilled to join Greenday and its ‘Better Nutrition’ initiative," said Pankaj Bhadouria. "This collaboration perfectly aligns with my passion for healthy eating. Together, we aim to create products that enhance nutrition while also delighting the palate."

Greenday’s commitment to combating micronutrient deficiencies through biofortification is strengthened by this partnership. The company's extensive supply chain, which includes over 80 agri-input stores and strong farmer relationships, ensures a steady supply of high-quality biofortified crops. Greenday’s omnichannel approach integrates both online and offline platforms, making biofortified products more accessible to a wider audience.

Prateek Rastogi, Founder and CEO of Greenday, expressed his excitement about the new addition: “Having MasterChef Pankaj Bhadouria on board is a major milestone for Greenday. Her culinary expertise and dedication to healthy living will be invaluable as we continue to develop and promote our biofortified products. Alongside PV Sindhu, Pankaj’s involvement will propel us toward new heights in enhancing the nutritional quality of food in India.”

PV Sindhu also welcomed Pankaj’s addition, stating, “It’s wonderful to see such passionate and talented individuals joining our mission. With Pankaj’s expertise in healthy cooking and my focus on sports nutrition, we are well-equipped to make a significant impact on health and nutrition in India.”

Greenday remains at the forefront of creating a traceable supply chain for biofortified foods, addressing crucial issues in the agricultural value chain, and setting new standards in the agritech sector.