Mattel launches Barbie "I Can Be" range

Mattel the makers of world famous Barbie dolls has launched a new range - "I Can Be". or more than five decades, Barbie® has inspired girls to play out their dreams and aspirations by giving them the opportunity to try on different personalities, careers, and explore a world of infinite possibilities without ever having to leave home.

This time Barbie continues to take on aspirational and culturally relevant roles with the introduction of Barbie® I Can Be„¢¦ a Rock Star, Pet Vet, Newborn Baby Doctor, Dentist, Race Car Driver, Snowboarder, Ballroom Dancer, Wedding Planner and Ballerina.

Each of these dolls allows girls to "try on" and imagine themselves in different roles and careers. And that's not all! Girls can also extend their role-play onto the Net, as each toy comes with a special code that unlocks online games specific to that particular theme on www.barbie.com ' allowing girls to further play out their chosen role online.