MAX garner 341 GRPs!

MAX, the official broadcaster of the DLF IPL has risen above all other channels in India as the latest weekly TAM ratings show. The DLF IPL 2012 has helped MAX garner weekly GRPs of 341 amongst CS4+ individuals in HSM and 310 in All India. Not surprisingly, MAX has surpassed all competition to become the number one channel not only in the HSM markets but also at an all-India level.

With the prime time ratings and share far out pacing the competition, the DLF IPL continues to the most sought after property on television. According to TAM, MAX's primetime viewership is at 4.2 TVR% as compared to Star Plus's 2.4 TVR% or Colors' 1.8 TVR% in HSM. The league has already reached out to 124 million people in India in just its second week.

Commenting on the ratings, Executive Vice President and Business Head, Neeraj Vyas said, "The verdict is out. DLF IPL 2012 has once again established MAX's leadership position amongst all channels. Our prime time ratings evidently indicate that DLP IPL continues to be the most watched spectacle on Indian television, which enthrals families across the length and breadth of this cricket crazy nation. We are confident that as the tournament progresses, MAX will continue to offer value to its partners and viewers alike."