Maxposure acquires London-based Neutral Digital

Maxposure Limited, a global brand in aviation entertainment and content marketing solutions, has announced the acquisition of Neutral Digital, a London-headquartered innovator renowned for its immersive experiences, CGI, and XR-driven aviation solutions.
With nearly two decades of experience, Maxposure delivers cutting-edge content and technology solutions to the aviation sector, working with industry leaders such as IndiGo and Air India. Neutral Digital, meanwhile, specializes in extended reality (XR) technologies and computer-generated imagery (CGI) to develop interactive, immersive solutions tailored for aviation and other industries.
This strategic acquisition brings together Maxposure’s robust inflight entertainment and content capabilities with Neutral Digital’s expertise in immersive technologies—enhancing passenger engagement and elevating the overall inflight experience.
As part of the agreement, Maxposure will invest in Neutral Digital’s continued growth and technology development. The partnership is set to unlock cross-selling opportunities and significantly boost Maxposure’s global footprint, accelerating its market expansion. Neutral Digital will continue to operate independently under the Maxposure umbrella, retaining its unique identity while leveraging the broader resources and strategic support of the group.
Speaking on the acquisition, Prakash Johari, Founder and CEO of Maxposure, said: “This marks a transformative chapter for Maxposure. By integrating our aviation-focused solutions with Neutral Digital’s cutting-edge capabilities, we’re revolutionising passenger experiences with next-generation inflight technology that not only meets airline expectations—it anticipates them. Together, we’re setting new standards for immersive, seamless experiences in the skies.”

Christian Grou, CEO of Neutral Digital, added: “The digital world is rapidly transitioning into the third dimension, and we are at the forefront of this evolution. This partnership strengthens our vision and accelerates our ability to deliver transformative solutions to airlines around the world.”
Neutral Digital has an impressive client roster that includes industry giants such as Boeing, Airbus, Qatar Airways, Emirates, British Airways, Lufthansa, Etihad, Panasonic, Viasat, and WestJet. The company is recognized for delivering high-impact, immersive technologies that drive engagement and add value across the aviation sector.