McCann Worldgroup India wins Grande Innova Lotus at ADFEST 2025

McCann Worldgroup India is celebrating a standout performance at ADFEST 2025, bringing home an impressive slate of awards that recognize breakthrough ideas, purposeful storytelling, and impactful innovation.

Leading the charge was the Grande Innova Lotus win for “Fit My Feet” for Buckaroo Footwear – a powerful innovation in design and accessibility. The campaign also clinched Silver in the Sustainable Lotus (Health & Well-Being) and Bronze in both Design (Product Design: Consumer Products) and Creative Strategy Lotus (Contextual Insight).

The agency’s work for ESAF Small Finance Bank, “Dabba Savings Account,” emerged as a major highlight, winning in Lotus Roots, and clinching three Gold awards in Creative Strategy (Audience Insight and Finance/Commercial Services) and Sustainable Lotus (Reduced Inequalities) – a testament to the campaign’s deep cultural insight and positive social impact.

“These wins represent not just creative excellence, but purposeful thinking rooted in human truths” said Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO & CCO of McCann Worldgroup India. “From financial empowerment in rural India to inclusive footwear design, our teams in Mumbai and Bangalore have pushed boundaries in service of ideas that matter. I’m  proud of the passion and commitment that we bring to our work .”

These accolades reinforce McCann Worldgroup’s ongoing mission to deliver work that resonates deeply, performs meaningfully, and lives up to its promise of “Truth Well Told.”

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