McDonald's India-North and East Partners with GreenCell Mobility

McDonald's India – North and East has consistently demonstrated a commitment to advancing sustainable practices within the green economy. From implementing renewable energy solutions at the restaurants to utilizing eco-friendly paper-based packaging and responsible sourcing, the company has made conscious efforts to contribute positively to the environment. In line with this dedication, McDonald's India – North and East has entered into a strategic partnership with NueGo, the prominent electric bus service brand operated by GreenCell Mobility.

This collaboration stems from a shared vision of embracing sustainability and promoting environmentally friendly mobility solutions. By catering to the needs of contemporary, environmentally conscious travelers, the alliance aims to offer convenient and seamless meal options to individuals who choose the sustainable travel option provided by NueGo.

 Passengers opting for NueGo bus service from Inter State Bus Terminal (ISBT), New Delhi to popular destinations Chandigarh, Ludhiana, Dehradun, Agra or Jaipur - can order McDonald’s meals while awaiting departure in an exclusive lounge. The partnership’s scope will progressively expand to cover additional routes and introduce pre-booking feature for meals will be introduced to enhance traveler convenience.

Speaking about this partnership, Mr. Rajeev Ranjan, Managing Director, McDonald's India – North and East, said, “Sustainability is central to McDonald’s in fostering robust and resilient food systems. Whether it is working on reducing carbon footprint using renewable energy at restaurants, or conserving water across the value chain, or re-utilizing available resources such as repurposing used cooking oil or eliminating single-use customer facing plastic using sustainably-sourced paper packaging or responsible ingredient sourcing, we are deeply committed to and invested in sustainable earth intention. We are excited about our collaboration with NueGo in jointly contributing to a carbon-neutral economy.”

Commenting on the partnership, Mr. Devendra Chawla, CEO and MD, – GreenCell Mobility, said, “We at GreenCell Mobility, are thrilled to join hands with the renowned global entity McDonald’s India – North and East, to pilot a new-age food delivery approach tailored for NueGo’s environmentally aware travelers. This unique collaboration will reinforce our commitment to sustainable mobility and our dedication to delivering inventive customer experiences.”

As an environmentally responsible brand, McDonald’s India – North and East has adopted innovative strategies to reduce greenhouse gas emissions, minimise waste impact on the environment, and preserve natural resources. The brand employs FSC certified paper-based packaging sourced from recycled materials or responsibly managed forests, as a sustainable alternative to plastic packaging.  Notably, the brand's French Fries are produced in an India-based zero-water discharge facility, significantly reducing water consumption.

The brand's commitment extends to responsible ingredient sourcing, supporting nature-positive supply chains and the farmers who contribute to them. For instance, the brand sources coffee sustainably and with Rainforest Alliance certification, empowering coffee farmers to enhance productivity through sustainable practices. Additionally, McDonald's India – North and East's engagement in local lettuce sourcing has supported the livelihoods of more than 250 small and marginal farmers across the country, promoting good agricultural practices.

The brand's commitment to sustainability is also evident in its usage of palm oil, with 100% sourced through sustainable production and deforestation-free supply chains certified by the Roundtable on Sustainable Palm Oil (RSPO) credits and Mass Balance certification. Further demonstrating their commitment to environmental stewardship, the brand repurposes used cooking oil into biodiesel, a lower carbon emission alternative to conventional fuel.

Together, McDonald's India – North and East and NueGo are united by a shared vision of sustainability and pioneering eco-friendly travel. With a determination to establish new industry benchmarks, this partnership aims to foster positive change for passengers and the environment alike.  By aligning their principles of customer satisfaction and sustainability, both organizations seek to create a mutually beneficial scenario that advances their shared goals.