Mercedes-Benz and Tata CLiQ Luxury launch online lifestyle store

Tata CLiQ Luxury has announced the launch of the exclusive Mercedes-Benz Lifestyle Store on its platform. This strategic partnership marks a significant milestone as Mercedes-Benz collaborates directly with an Indian e-commerce platform to offer its coveted fashion and lifestyle merchandise to consumers across the country.

The Mercedes-Benz store on Tata CLiQ Luxury will feature an extensive range of merchandise, including apparel and intricately crafted model cars. Customers can browse and shop for premium polos, t-shirts, jackets, sweatshirts, and hoodies. Additionally, the collection will soon expand to include an exclusive range of Mercedes-Benz watches. Adding to the excitement, the highly anticipated Maybach collection—Icons of Luxury, inspired by the opulence of Mercedes-Maybach, is set to launch on the platform this March.

Commenting on the partnership, Gopal Asthana, CEO, Tata CLiQ Luxury, said: “As a pioneer in luxury e-commerce, Tata CLiQ Luxury has been instrumental in introducing several premium and luxury brands online for the first time. Our platform is dedicated to curating brands that align with our synergies and values. The fashion and accessories category is a key focus area and has been witnessing strong double-digit growth. We are thrilled to launch the Mercedes-Benz Lifestyle Store, bringing their exceptional quality and design to our customers. With this partnership, Mercedes-Benz fans can now shop for their favorite lifestyle pieces effortlessly from the comfort of their homes.”

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, added, “Mercedes-Benz is the most desirable luxury brand in India, deeply connected with the emotions and aspirations of customers and enthusiasts. This desirability extends beyond our unique products to our boutique items, merchandise, and accessories, all of which reflect our iconic luxury heritage. We are excited to collaborate with Tata CLiQ Luxury to seamlessly offer our exclusive range of boutique items and genuine accessories online. This partnership enables our fans to own a piece of Mercedes-Benz, becoming lifelong brand custodians.”

This collaboration is a strategic step towards strengthening the online presence of Mercedes-Benz merchandise in India, making the brand more accessible while reinforcing its position as a leading luxury lifestyle brand.

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