Mercedes-Benz India Launches 'Wishbox' Campaign

India's leading luxury carmaker, Mercedes-Benz, has announced the launch of its popular ‘Wishbox’ campaign, designed for customers aspiring to own a Mercedes-Benz. The ‘Wishbox’ initiative offers novel and flexible financial solutions such as ‘Step-up EMI’, ‘Lower EMI with Higher Annual Payout’, and ‘EMI Holiday’. These options provide customized financial plans tailored to the unique requirements and preferences of potential buyers, making the dream of owning a Mercedes-Benz more accessible than ever before. This initiative reflects Mercedes-Benz’s ongoing commitment to providing innovative and personalized ownership solutions that resonate with the aspirations of its discerning customers.

 Key Elements of Wishbox:

1. Step-Up EMI Solutions: This option is designed for customers seeking a lower initial financial commitment while planning for an upgrade or trade-in. It offers low monthly payments with gradual increases each year, culminating in a balloon payment at the end of the term. This solution is ideal for salaried professionals and individuals looking to upgrade or trade-in their vehicles. Step-Up EMI plans start at Rs. 39,000.

2. Easy Annual Benefit: Tailored for customers who prefer larger one-time annual payments but are comfortable with lower monthly EMIs, this option suits salaried professionals anticipating annual bonuses or similar financial arrangements. The EMI starts at Rs. 60,000.

3. EMI Holiday: Mercedes-Benz offers a zero to minimal EMI option for the first three months after purchase, particularly beneficial for buyers looking to manage initial expenses effectively. The EMI starts from the fourth month at Rs. 57,000.

Innovative ‘STAR Agility Plus’ Product from Mercedes-Benz Financial Services:

The Mercedes-Benz STAR Agility+ is a unique and popular financial product due to its comprehensive package, which includes service packages, assured buyback value, extended warranty, and 40% lower monthly commitments. Unlike traditional finance products, STAR Agility+ is curated to offer complete peace of mind throughout the entire ownership experience. At the end of the tenure, customers can choose one of three options: upgrade, retain the vehicle by refinancing or paying out the buyback value, or return the Mercedes-Benz. This flexibility ensures that whichever option the customer chooses, the vehicle’s value will match the outstanding balance, offering complete freedom of ownership.

The ‘Wishbox’ campaign, with its innovative financial solutions and customer-centric approach, aims to make owning a Mercedes-Benz a more attainable reality for many. This initiative reinforces Mercedes-Benz’s dedication to offering innovative and personalized solutions that meet the diverse needs of its customers, ensuring a seamless and enjoyable ownership experience.

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