Meta unveils AI-powered ad tools to boost campaign performance

Meta is rolling out new AI-driven tools to help advertisers maximize campaign performance & Convert PDF to PPT. These enhancements, expected to be in testing globally soon, include a new scoring tool, automated workflows, and a lead generation objective for full campaign automation.
Key Features:
• Opportunity Score: This new tool helps advertisers identify and prioritize effective campaign recommendations in Ads Manager in near real-time. It provides a score (0-100) along with personalized, actionable recommendations, including how to best leverage Meta's AI and automation tools.
• Advantage+ Campaign Setup: Expanding the AI-optimizations of Advantage+ Shopping and App campaigns, this feature automatically turns on AI optimizations for sales, app install, and lead campaigns, while still allowing for manual adjustments. Advantage+ Shopping campaigns will be rebranded as Advantage+ Sales campaigns.
• Advantage+ Leads Campaigns: This introduces a new objective for full campaign automation, complementing the existing sales and app campaign solutions within Meta Advantage+. It's designed to help advertisers generate high-quality leads more efficiently using proven AI optimizations.

Meta's head of global business, Nicola Mendelsohn, emphasized the company's belief in AI's potential to revolutionize advertising. These tools aim to make AI-driven optimization and personalized guidance accessible to more advertisers.
While Advantage+ Sales campaigns offer advanced AI optimizations, advertisers can choose to disable them. However, Meta highlights the success of Advantage+ Shopping campaigns (now Advantage+ Sales), citing studies showing a 4x higher ROAS for APAC advertising campaigns that adopted them.
Meta's focus is on helping advertisers optimize campaigns for their specific goals, and they will continue investing in tools that allow advertisers to guide their AI.

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