mFilterIt

mFilterIt, the Adtech pioneer dedicated to promoting trust and transparency in the digital ecosystem, has provided detailed insight into the search trends of electronic gadgets on e-commerce platforms in its study, “Share of search and pricing trends of Electronics brands during Black Friday Sales” The study compares the search rankings of leading brands during non-sale days and sales period [Black Friday sale]. As per the analysis, It found that legacy brands dominate organic search results, while niche players effectively use sponsored search and discounts to secure visibility in specific segments.

Laptop Trends on Amazon

This dominance of legacy brands was apparent in the category analysis of laptops on both Amazon and Flipkart.

HP, Lenovo, and Acer consistently commanded 68% of the organic search share during non-sale periods. Acer excelled in sponsored share with 43% share in non-sale days.

Whereas during the sale days it was observed that HP and Acer lead with 35% & 15% of the share respectively. Apart from these legacy brands, niche gaming laptop brands like MSI also held a strong spot in sponsored share during sales days on Amazon.

Laptop Trends on Flipkart

Search trends on Flipkart also showed similar results. Acer, Apple, and Asus lead in organic search with a 56% share. HP also retained its dominance in Flipkart, with a 24% share during sales days.

However, MSI emerged as the largest spender in sponsored campaigns during sales days, securing a 75% share.

Smartphone trends on Amazon

In the smartphone category, the search trends showed some unexpected results. While legacy brands held their spaces, budget-friendly categories also played a close competition. Samsung, Realme, and Redmi secured half the organic share on non-sale days, while OnePlus rose to prominence during sale on Amazon.

Among Indian brands, Lava seems to be spending on sponsored products with a 32% sponsored share during non-sales days. Samsung LED seems to be the leader on winning slots of Sponsored campaigns during sales, particularly in the ₹20,000–₹30,000 price range.

Smartphone trends on Flipkart
Meanwhile, on Flipkart, Motorola was leading with a 26% organic share during non-sale periods and retains its leadership during sales with a 31% share. Samsung and Apple were next in line with 18% and 13% organic share, respectively. Infinix achieves a remarkable 100% share during the sales period in sponsored search, underscoring the power of focused sales day promotional strategies.

Smart TV trends on Amazon
Leading TV brands like VW, Samsung, and LG consistently were able to hold a 39% organic search share for TVs during sale period, with LG championing sponsored campaigns on Amazon.