Micromax unveils its new Brand identity!

Micromax Informatics Limited, the 12th largest handset manufacturer in the World* today announced a change in their logo, unveiling the new punchlogo. The new logo will be revealed at the Micromax Asia Cup 2012, during the India vs. Pakistan match on Sunday, March 18, 2012. The punch logo has been developed through an extensive crowd sourcing exercise undertaken by Micromax, in association with Talent house India, inviting participants to submit their version of the logo.

The contest targeted the design community across the virtual world and students from over 150 colleges and design schools. The contest which ran

Atkins of USA was announced as the winner of the contest.

"Today, as we expand, this new brand logo gives us the opportunity to present a single, powerful and unified face to our customers around the

It was tough to choose one amongst 2500 entries but we all decided that the Punch logo is a true reflection of the Micromax brand which is young,

revamped by the end of this month.