Milestone Connect manages the launch event of "Delhi Daredevils' branded Gold Coins by Muthoot

Milestone Connect, the experiential marketing arm of Milestone Brandcom, (a leading & fastest growing integrated Out-of-Home agency in India), recently managed the launch of the "Delhi Daredevil" branded Gold Coins by the Muthoot Group. These "limited edition" coins have the Delhi Daredevil and the Muthoot Group logos engraved onto them making them a unique collectible for the discerning fan. The coins will be sold bearing a unique team memento with the signatures of five top international cricketers including Virender Sehwag, Ross Taylor, David Warner, M. Jayewardene and Kevin Peterson.

Speaking on the occasion, Virender Sehwag, Captain of the Delhi Daredevils said, "These DDD ' Muthoot Limited Edition Gold Coins are a beautiful memorabilia for the true Delhi Daredevil fans. It's always a pleasure to connect with the fans who have lent their steadfast support to us. We are confident that we would live up to their expectations."

With almost 100 members of the press and media covering this prestigious launch, Milestone Connect had to ensure that every detail would be in place. "It was a pleasure for me and my team to work with the Muthoot Group on their Gold Coin launch and now with the IPL just around the corner, I look forward to our continued association with the brand and the exciting sport", said Shivneet Singh, Sr. Vice President at Milestone Connect.

This is the first time that any IPL Sponsor has crafted a memento as unique as a Gold Coin for the team to honor their fans. Speaking on the occasion, M.G. George Muthoot, Chairman of the Muthoot Group, said, "It has always been a pleasure to be associated with the Delhi Daredevil team and the launch of these Gold Coins is an opportunity to celebrate this association, more so it is a unique way of appreciating the fans, who have been a constant support to this IPL Team."