Mindshare appoints Dimpy Yadav as Head of Strategy, Digital; Gopa Menon moves on

Mindshare India has appointed Dimpy Yadav as the Head of Strategy – Digital. Announcing her new role on LinkedIn, Yadav said, “I’m happy to share that I’m starting a new position as Head of Strategy – Digital at Mindshare India.”

Before joining Mindshare, Dimpy Yadav spent over seven years at Xavis India in various leadership positions, most recently serving as General Manager. She is taking over from Gopa Menon who has quit from the organisation.

According to her LinkedIn bio, Yadav has around 15 years of industry experience, particularly in programmatic advertising. She brings profound expertise in crafting data-driven and impactful strategies for prominent brands in India. Known for leveraging cutting-edge technologies to optimize advertising efforts, she has successfully navigated the evolving landscape of programmatic advertising, exemplified by her role as GM - Programmatic at GroupM.

Yadav began her career as a Production Digital Animator at Scientific Animations. She later held roles such as Business Assistant Manager & Mainline Marketing at Bhawna Rao Pvt Ltd, Online Community Specialist at Fashionandyou.com, Assistant Account Manager at AdGlobal360, and Account Manager at GroupM.

She is an alumna of MICA | The School of Ideas and the Indian School of Business.