mjunction launches eco-friendly purchase solution

mjunction services limited, India's largest eCommerce company, having enabled online procurement of goods and services worth over Rs. 10,500 crores by its array of online sourcing services, has announced yet another innovative eProcurement solution 'Green Sourcing' at www.greensourcing.in. greensourcing is an online 'environmentally conscious' purchase solution targeted at companies from across diverse industries who have recognized sustainable development through optimal resource utilisation. The launch of green sourcing service from mjunction becomes significant for Indian industries when adopting a green policy, which has become important after the declaration made by the Government on the country's voluntary emission targets, which were highlighted at Climate Conference in Copenhagen in December 2009 on controlling climate change.

Aligned to meet India's voluntary emission targets, many large group companies in India like that of the TATA Group, ITC and others have already mapped their carbon footprint and have a mitigation strategy in place to positively impact climate change by reducing their carbon footprint. These companies also have carbon consultants advising on how to abate carbon emission and quite often industries are left to fend for themselves while implementing the carbon abatement strategies. There is thus requirement of a service provider who can handhold these companies in implementation of their carbon mitigation strategies to keep their cost at a minimum, and implement their strategies in quick, efficient and productive way. greensourcing.in solution aims to capture this space, helping in deployment of the mitigation plans in their respective supply chain processes and helping them to procure green products with the lowest and safest impact on the environment on one hand, and optimizing procurement cost on the other.

Speaking at the occasion, Sanjay Wadvani, British Deputy High Commissioner, Kolkata, said, "The challenges that face our world today are many. But particularly on the environmental front, climate change threatens to put millions at risk from rising sea levels, disease, water and food scarcity, and instability resulting from mass migration. That should resonate strongly in this part of India. The energy system is also under siege, threatened by a wide array of geopolitical, technological, security, infrastructure, and investment challenges - all contributing to volatile prices, which in turn carry environmental and economic consequences. Addressing the impact of climate change is going to need co-operation between public and private sectors and with NGOs and social groups, as never before. But for those businesses that take a lead, you have the opportunity to be in the vanguard of a new economic revolution."

"Green procurement can deliver significant business benefits while addressing climate change. It broadens the scope of companies to add to their profitability or bottom-line by conserving resources, reducing wastage, increasing efficiency, simplifying compliance with stringent environmental regulations. mjunction's Green Sourcing initiative has the potential to spur innovation; stimulate market for new and innovative products and services in diverse industries." Mr. Wadvani further added.

Mr. Viresh Oberoi, Managing Director, mjunction services limited, said "Our planet is heading towards a mercurial climate change which threatens grave consequences if we do not respond immediately. Business entities need progressive initiatives to propel a greener system into their practices. Natural resources constitute the backbone for all industries and sustaining our ecological reserves is crucial for sustainability of businesses. Green Sourcing is an emerging strategic business imperative. It offers a smart solution for industries to reap rich dividends while conserving natural resources".