MMT Print Ad Campaign teasing Pakistan Cricket Fans receives criticism
A print advertisement released by MakeMyTrip (MMT), which playfully teases Pakistani cricket fans visiting India for the highly anticipated clash with their arch-rivals, has come under fire from many on social media. The ad was prominently featured in leading English newspapers in the lead-up to the big match in Ahmedabad today.
The ad's opening conveys a warm welcome to Pakistani cricketers in India, but it takes a humorous turn in the latter part, where MakeMyTrip offers special discount codes to the fans, under the condition that their team ends up losing. Crafted by Enormous Brands, the advertisement has received mixed reviews, with some expressing disapproval of its tone and content.
If you thought the Make My Trip ad was Crass, the @thehomestays jumped in to the Sewage Pit to prove they are worse pic.twitter.com/DK6Hk1ko6P
— Joy (@Joydas) October 14, 2023
Brands like Make My Trip and Homestay will not bat an eye after what they have done. The only thing that will hurt them is when their business is hit.
— Rants&Roasts (@Sydusm) October 14, 2023
I pledge not to consider these two brands again.
As an Indian, I want to apologize to every Pakistani person for this @makemytrip ad. This does not represent Indian values. It only represents the worst among us. (1/2) pic.twitter.com/xzJ7GWd5hY
— Rahul Fernandes (@newspaperwallah) October 14, 2023
'Make My Trip discount for Pakistani cricket fans is awful…
— Shekhar Gupta (@ShekharGupta) October 14, 2023
It makes us look small on a big day'
Anurag Chaubey @jaankari writes #ThePrintPoV https://t.co/YVrO3QeAZw
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