MOBEXX Awards 2024: DigiRovers Solutions and Motilal Oswal shine

Winners of the 8th edition of MOBEXX Awards 2024 were announced today evening amid loud cheers from the industry. The MOBEXX Awards are designed to recognise and celebrate excellence in Mobile Marketing & Advertising. The Awards seek to set industry-wide benchmark in Mobile engagement. MOBEXX Awards will be a true marker for Mobile initiatives that are innovative, creative and effective.

The Awards were given across four broad categories:

• Industry Award
• Discipline Award
• Outstanding Award
• Special Award

DigiRovers Solutions was declared Mobile Advertising Agency of the Year.

Xerxes by Xapads Media won the award for Most Outstanding Programmatic Platform for Mobile Advertising for Performance Redefined Programmatically Xerxes by Xapads. Mediasmart powered by Affle won the award for Most Outstanding Programmatic Platform for Mobile Advertising (Adgully Choice).

Most Creative Mobile Campaign of the Year awards went to Tata Tea for mCanvas Tata Tea Gold Vita Care. Bajaj Markets/ Xapads Media walked away with the award for Programmatic Mobile Campaign of the Year for Pay less, gain more with Personal Loan campaign. Chota Bheem won the award for Most Innovative Mobile Campaign of the Year.

POCO Mobiles was adjudged Smartphone of the Year as well as Tablet of the Year.

Adsflourish’s Jatin Kapoor won the award for Excellence in Leadership.

Motilal Oswal Financial Services Ltd took home a slew of awards, bagging a Gold for Mobile Advertising Excellence in Brand Campaign; a Silver each for Mobile Advertising Excellence to Amplify Content and Mobile Advertising Excellence in Location Based Targeting Campaign; Bronze for Mobile Advertising Excellence in Cross-screen Campaign. Motilal Oswal was also a joint Bronze winner along with Amazon Shopping in the Mobile Advertising Excellence in Programmatic Campaign category.

Also Read: MOBEXX 2024 set to revolutionize Mobile Marketing strategies in the 5G era