Mobile Marketing Association announces finalists for 'Smarties India Awards'
The 2012 Smarties™ India Awards Short-list:
1. Brand Awareness
|
Active Wheel - Hindustan Unilever Limited |
Netcore Solution |
|
Stop Not Wishes |
Maxus India |
|
10 Million Ears Refreshed |
Telibrahma |
|
The 2choco In-App Activity Zone |
Maxus India |
|
Perfetti Van Melle Stop Not |
Timesmobile |
|
Smartphone Outsmarted Hero Impulse Launch |
Maxus India |
2. Lead Generation / Direct Response / Conversion
|
Aircel - Case Of The Rising G, 3G! |
Ad2c India |
|
Mobilox Enables Saffola To Get Good Conversions On Saffola Heart Age Test |
Mobilox |
|
IDFC Sales Tablet Web App |
Thmbstrk |
|
Make A Mobile Move |
Maxus India |
|
Targeting Roamers Makes The Difference |
Mogae Media |
3. Product / Services Launch
|
Light Powered Media For Light Powered Watch |
Maxus India |
|
Antakshari Evolves From Idiot Box To Mobile! |
Maxus India |
|
Wishful Thinking. Thoughtful Wishes. |
Maxus India |
|
Blyk On Aircel - India Launch |
Blyk Media |
4. Promotion
|
Cricket Mohalla |
Affle India |
|
Vivel Face Wash Presents Mobisur |
Hungama Digital |
5. Relationship Building / CRM
|
Ford Drive Smart Application |
Mindshare |
|
Newspaper Calls The Doctor |
Telibrahma Convergent |
|
Twitter In Rural India |
Maxus India |
|
Retail Shelf Got Bigger |
Telibrahma Convergent |
|
Fan Following Is Writing On The Wall |
Telibrahma Convergent |
6. Cross Media Integration
|
Solving Consumer Problem Can Save An Industry |
Telibrahma Convergent |
|
Colgate Active Salt Taste Challenge 2012 |
Netcore Solution |
|
A Platinum Store In Your Magazine |
Maxus India |
|
Retail Shelf Got Bigger |
Telibrahma Convergent |
7. Messaging and Voice – e.g. SMS, Apps Messaging, IVR, CRBTs, and others
|
Interactive Video SMS Campaign Targeting Youth |
Maxus India |
|
The Largest Indian PULL Medium For Masses |
Maxus India |
|
Nokia Mobile Antakshari: India, Don't Just Watch It , Play It ! |
Maxus India |
|
CRBT’s New Avatar: PRBT |
Maxus India |
8. Mobile App
|
Ford Drive Smart Application |
Mindshare |
|
Dance India Dance Mobile App To Extend A 1hr Show Format On TV To A 7-Day Format On Mobile |
Mobilox |
|
IBM - CMO App |
Mindshare |
|
In-App Advertising (Mobile App) |
Indiagames Ltd |
9. Mobile Website
|
Mahindra Group Corporate Mobile Site |
Thmbstrk |
|
Hum Mein Hai Hero |
Maxus India |
|
Dial A Website |
Maxus India |
|
Adidas Cricket - The Site With A Skin! |
Ad2c India |
10. Innovation
|
Building Meaningful Interactivity Using Free Miss Call For Zee |
Mobilox |
|
Active Wheel Mobile Marketing Campaign |
Netcore Solution |
|
Light Powered Media For Light Powered Watch |
Maxus India |
|
CRBT’s New Avatar: PRBT |
Maxus India |
|
Vserv.Mobi |
Vserv.Mobi |
|
Antakshari: Mobile Stealing The Show From TV...& Spends Too |
Maxus India |
11. Location-Based
|
10 Million Ears Refreshed |
TELiBrahma Convergent |
|
India’s 1st Location Based Mobile Couponing System |
Mogae Media |
|
Fan Following Is Writing On The Wall |
Telibrahma Convergent |
12. Video / Rich Media
|
KF Book Cricket On Mobile |
Mindshare |
|
Countering Big Screens With A BIGGER Screen! |
Maxus India |
|
Smart Phone Outsmarted, Hero Impulse Launch |
Maxus India |
|
Samsung Omnia W - Story Of Mohammad & The Mountain |
Ad2c India |
Industry Awards
The Industry Awards represent the most outstanding companies in the mobile marketing industry – all winners will have a direct impact in the growth of the industry.
13. Agency of the Year in Mobile – TBA
14. Mobile Campaign of the Year - TBA
15. Publisher / Media Company of the Year in Mobile finalists:
|
Vserv.Mobi |
Vserv.Mobi |
|
Affle - Demystifying Mobile Advertising For Marketers |
Affle India |
|
Blyk On Aircel - Youth Mobile Magazine |
Blyk Media |
The winners will be announced at The Smarties™ India 2012 Awards ceremony on September 21, 2012, at The Leela Kempinski, Gurgaon from 7.30 pm onwards.
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