Modi Illva launches The Rockford Circle season 2 featuring start up founders

Modi Illva announces the second season of The Rockford Circle in collaboration with Mindshare India. Following the success of Season 1, which garnered over 95 million views, Season 2 promises fresh insights from emerging founders shaping India’s consumer landscape.
Hosted by Chitrangada Singh, Season 1 gained 1 million+ engagements and 500 million impressions. The show featured entrepreneurs like Yashish Dahiya (Policy Bazaar), Rohit Bansal (Snapdeal), and others, inspiring aspiring business leaders.

Season 2 will feature founders from emerging startups, including:
• Nitin Saluja, Co-founder of Chaayos
• Ankur Jain, Founder of Bira
• Samrath Bedi, Co-founder and Executive Director of Forest Essentials
• Viraj Bahl, Founder of Veeba
• Samarth and Rashi Narang, Founders of Heads Up For Tails
• Bhuman Dani, Founder of WickedGud
Abhishek Modi, Managing Director, Modi Illva, said: “With the 2nd season, we are taking a step to celebrate the ingenuity of new-age entrepreneurs who are transforming industries and redefining aspirations. This platform continues to be a space for collaboration, inspiration, and learning, and we are thrilled to bring these incredible stories to a wider audience."
Talking about the partnership, Amin Lakhani, CEO, Mindshare South Asia, said: “Our continued partnership with Modi Illva is a testament to the success and impact of The Rockford Circle Season 1 in celebrating the entrepreneurial spirit of India. Season 2 takes the storytelling a notch higher, featuring an even more exciting lineup of visionary founders from new-age consumer brands that are redefining industries."
Ajay Mehta, Head - Branded Content & Creative Services, GroupM highlights: “This year, we are getting bigger and better, with a focus on new-age consumer brands that resonate with India’s young and aspirational audience. Season 2 promises to be more dynamic, relatable, and inspiring than ever before.”
The promo is live, and full episodes will premiere on YouTube starting January 31st, 2025.

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