Mogae Media launches mobile creative agency 'Mobocracy'

Mogae Media recently launched Mobocracy, India’s first single window mobile creative agency. Headquartered at its Gurgaon office, the new mobile boutique already has a team of 12 professionals across design, creative, technology and mobile integration.

 

Commenting on the occasion, Tanya Goyal - Executive Director of the Mogae Group, said, “The world is getting smaller, to the size of your palm! At Mobocracy we’ve invested in finding the right skills for optimizing design for the small screen and strengthening communication strategies for this next wave of advertising. We are already working with our diverse portfolio of clients to integrate smart mobile thinking into new and existing campaigns.”

Mobocracy will not only set realistic ROI goals for clients and deliver a mobile strategy enabling them to cut through the clutter, but will also provide solid technical back-end to power a functional visual front-end.

 

Some of the unique features that Mobocracy promises are professional mobile layout and site design, accessibility strategy & ease of Navigation, strict focus on Usability, SEO friendly design and a hoard of other exceptional features.

 

Mobocracy’s methodology will focus on providing the user a good browsing experience by taking care of color schemes used, minimum scrolls, less typing etc. In view of the Internet speed on mobile phone the website has also been optimized for quick downloading by using optimized graphics etc. Additionally, it will also fetch information from existing databases.

 

With Mobocracy, Mogae seeks to offer top-notch mobile web design services to help a brand reach its target audience that is scattered over many handsets and versions in a unified way.

Goyal exclaims, "It's hard to believe that as recently as a decade ago, most businesses did not even have a website or, at best, maintained a meagre online presence. Today, it is as much a staple of our daily lives as is the personal computer, making it vital for businesses to not only maintain a comprehensive website, but to keep updated with advances in technology that will offer customers easy access to the information they desire. Further, the advent of smartphones such as the iPhone, Android phone or BlackBerry has prompted those in the business of building and hosting websites to explore new technological avenues, leading to the creation of 'mobile websites'."

 

“Ultimately, mobile websites are a win-win both for clients and consumers — helping to deliver a brand’s message and compelling content to current and potential customers with just a glance at their mobile phone screen, ” says Goyal.

 

Mogae Media, the parent entity of Mobocracy, was set up in October 2011 by veteran ad-man Sandeep Goyal, former JV partner and Chairman of Dentsu India.