Monks appoints new leadership team for Southeast Asia

Monks has introduced a new leadership team for Southeast Asia, appointing Munas van Boonstra as Managing Director for the region. Joining him are Saufi Salleh, who has been named Head of Clients, and Kryse Ynieto, taking on the role of Head of Strategy. The company shared the news on LinkedIn, stating that the trio will lead top talent across their offices in Singapore, Malaysia, and Indonesia, focusing on expanding Monks' Southeast Asia operations and enhancing support for local clients.

Munas van Boonstra, who previously headed the Malaysia office and managed regional operations since joining Monks in 2022, steps into his new role with extensive experience, having held leadership positions at Publicis Malaysia, MYTV Broadcasting, and GroupM.

“Bringing the Southeast Asian perspective to Monks’ global portfolio of marketing and technology services allows us to impact clients on a large scale,” van Boonstra remarked. The company added, “By combining cultural insights and data-driven media strategies, powered with AI, we strive to lead creative disruption that truly makes a difference. Together with my SEA colleagues, we are dedicated to delivering innovative solutions that shape our clients’ present and future success.”