Mortein launches ‘Bacche Bacche Ko Pataa Hai’ campaign

Mortein, a global leader in pest control, has launched its latest campaign ‘Bacche Bacche Ko Pataa Hai’, introducing India’s first 2-in-1 spray that offers 100% protection against both mosquitoes and cockroaches.
The innovative product, Mortein 2-in-1 Spray, simplifies pest control by addressing two common household pests with a single solution, ensuring complete safety for Indian families.
This campaign focuses on the growing concerns among parents about the health risks posed by pests, particularly during monsoon seasons when diseases such as dengue, malaria, and typhoid rise. Mortein’s 2-in-1 spray provides a convenient and effective solution to protect homes from both mosquitoes and cockroaches.

Saurabh Jain, Regional Marketing Director, South Asia – Hygiene, Reckitt, said: “Mortein is committed to evolving with consumer needs. Most households currently use separate sprays for mosquitoes and cockroaches, leaving gaps in protection. Our 2-in-1 spray ensures all-around safety with one product, eliminating both pests effectively.”
The new campaign, developed by Havas, encourages families to switch to this multi-solution product for both convenience and peace of mind. The TVC highlights how households can stay stress-free by using Mortein 2-in-1 to protect against two pests with a single spray.
Anupama Ramaswamy, Joint MD & Chief Creative Officer at Havas Creative India, remarked: “This campaign is designed to encourage consumers to rethink their pest control habits and switch to a more comprehensive solution that ensures both health and hygiene.”